Experience • Leadership • Vision

Re-Elect Dr. John Headding for Mayor

As your Mayor, I have worked hard to:


  • Revised major city financial policies to improve transparency and reporting to our community.
  • Balanced the city budget every year while on council.
  • Significantly increased City financial reserves.
  • Dealt with the devastating effects of COVID-19 on the cities budget allowing for the approval of another balance budget for this year.
  • Completed a city fee study and cost allocation plan improving recovery of costs for services provided by the city.
  • Approved a comprehensive set of revenue enhancement options for the city.
  • Decreased the cities pension liability (CalPERS).
  • Approved a new revised waterfront lease policy.
  • Approved the inclusion of vacation rentals into the Tourism Business Improvement  District (TBID).
  • Won 2 national awards for excellence in financial reporting and transparency for cities. (National award)


  • Broke ground  on our new water reclamation facility (WRF), secured low interest federal and state loans markedly decreasing debt service costs for the project by over $30 million.
  • Continued local road improvement projects.
  • Approved a contracted study for a parking management plan to address parking issues in the downtown and waterfront areas.
  • Approved capital improvement projects for our one water plan addressing infrastructure issues “ fixing leaky sewer/water pipelines”.
  • Approved a number of other general city capital improvement projects.


  • Improved city Council meeting agenda formats, public comment opportunities, and provided for multiple new opportunities for community engagement in city decision making.
  • Revised the partnership policy, and related policies, in conjunction with the fee study update.
  • Worked to develop stronger coordination, and processes, with community groups in support of advancing mutually beneficial initiatives and goals.
  • Implemented mayor updates via  social media videos to keep the city informed on Covid-19 related issues.


  • Continued  to participate on the federal  Bureau of Ocean Energy Management’s task force to bring clean wind energy off the coast of Morro Bay.
  • Began working with VISTRA (formerly DYNEGY) Energy to facilitate re-development of the old plant site.(Including the initial review of a proposed lithium ion battery project.
  • Responded to the devastating financial impacts of COVID-19 on our city, cutting spending by $1.6 million and utilizing adequate financial reserves to achieve a balanced city budget that maintains essential public safety and general city services.
  • Supported local businesses to facilitate continuity of services during COVID-19.
  • Facilitated a community group that revised our short term vacation rental ordinance. Recommendations from the group have gone to the  Planning Commission and TBID Board and will be considered by the city Council in October.
  • Continued to advocate to preserve the natural beauty of our city and to protect our bay, ocean, and other natural resources.
  • Approved new cannabis policies, and  licensure of vendors, allowing for the sale of medical and general retail cannabis Within the city. Also established new cannabis taxes that will benefit the city financially.
  • Approved a number of new projects within the city that will contribute to improved city revenues.
  • Strengthened public safety within the city by approving new capital purchases for both police and fire departments.

I would appreciate your vote for Mayor, November 3, 2020.

Together, We Can Make This a Reality

Dr. John Headding
  • We have been lucky to have a calm and civil leader as Mayor these past two years. Under John Headding the City is finally going in the right direction, with the WRF well under way and award-winning fiscal management. There's more to do, so let's stay the course with John and get it done right.

    Glenn Silloway

  • I’ve had the great pleasure of knowing Dr. John Headding for nearly ten years. I am confident the decisions he makes are solely for the good of the people. I look forward to seeing what our council will do next under his strong leadership and the progression of our city that will follow. Dr. John Headding has my support for re-election for Mayor of Morro Bay.

    Jen Ford

  • In my opinion there is no real choice if we all wish Morro Bay to remain a viable city. John has shown himself to be a very engaged in our total community and serving all interests in the city. The fact is that Morro Bay is a vacation destination and our local economy depends on leadership considering business interests serving our benefactors (The guests in our town) and residents alike. John and the City Councils task is one that is very difficult to navigate due to the various stakeholders and the fact that in almost all decisions there will be people unhappy. It's the sign of a true leader to stay focused on the facts and not be swayed by emotion and the noise that we find in politics today. The decision making in our city is what will determine our future, bright or bleak.

    Morro Bay is at a critical junction due to the cities budget shortfall, the shock of COVID-19, rising ocean levels, and our ever expanding population. The decisions our leaders make in the next 2 years will make all the difference in our collective futures. It's not a time to question proven leadership and adopt radical methods or postures that will only lead to failure and pain for all of us in the city.

    I embrace the vision that John has shared with me where Morro Bay evolves to be more than the budget destination on the Central Coast. Our city is very special and can be so much more with the sustained leadership we have enjoyed over the last 2 years. As a business owner living in Los Osos I don't have a vote but I encourage each of you to vote for John and stay with a proven leader. I really don't want to imagine where our city will be if we don't make the right choice. These are critical times needing critical thinking on our choice for Mayor of Morro Bay. Please support John Headding for this important job and stay the course.

    Nick Juren Small Business owner in Morro Bay

  • Mayor Headding has consistently fostered civil and productive dialog. His reelection will ensure our community is able to continue progress on historic challenges such as the WRF, economic recovery, and balancing growth with preserving the character of Morro Bay. Mayor Headding has provided strong leadership to deliver balanced City budget's and ensuring we are providing the best services possible while appropriately planning for the future. I enthusiastically support reelecting John Headding for Mayor of Morro Bay!

    Noah Smukler

  • "Mayor Headding has been a tremendous help to me in guiding me through city processes regarding planning. I trust his leadership and fully support him as Mayor. Our city needs his continued leadership!"

    Johnie Medina, Service Consultant, BMW of San Luis Obispo

  • Mayor Headding is the clear choice for Morro Bay's future, he has a real vision to improve the lives of residents and our economy while maintaining the character of the city. During these difficult times we need an experienced leader who has a broad understanding of the many aspects required to make our city thrive again. I'm concerned that if other parties gain city leadership it will be a significant blow to our small businesses, employees and our local economy. Let's make the smart choice and re-elect Mayor Headding, it's the right path forward. Thank you John for your service to the city.

    Robert Elzer

If you prefer to donate or communicate with our campaign through traditional mail sources. You can reach us through:

P. O. Box 2034 • Morro Bay, CA 93443-2034


Let's Discuss Our Future

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Paid for by Headding for Mayor 2020 - FPPC #1411645